Guide for Guides: Social Media Marketing (Part 1/3) with Jaimie Crawford

Today we are kicking off a special series called 'Guides for Guides'.

This idea boinked into my brain back last year when I talked with Jaimie Crawford, one of the marketing and social media brains behind the Mt. Washington Valley Chamber of Commerce’s fantastic “Hire a Guide” campaign and profiles.

Jaimie, as luck would have it, is super knowledgeable about social media marketing, and how it can be effectively applied to launch and build small businesses - and she also happens to have an affinity for working with guides and small businesses in the outdoor space. 

So Jaimie’s back, and we dorked out for a VERY LONG TIME about marketing and social media - so long that I broke this into three parts to keep it manageable for you.
 
(But you are DEFINITELY going to want to listen to them all, because whether you’re a budding guide, building a personal brand or startup, or have been running your business for years, there will be more than a few nuggets of pure gold for you in these episodes, I promise!)

Here’s what we’ll be covering:

In Part 1, we’re going to set up the foundation of basic marketing knowledge and terminology that will lay our groundwork for the next two episodes - all about brand, storytelling, target markets, funnels, etc.In Part 2, we’ll be diving into social media specifically, and the role it can and should (and should not?) play in your overall marketing strategyFinally, Part 3 will round us out with a discussion of community building and strategic action taking

Here are some links to helpful resources you'll hear about:

CanvaLinktr.eeSCOREJaimie’s debut on Guides Gone WildJaimie’s LinkedInJaimie’s personal Instagram, @jaimiexplainsitall

And before we go - special thanks to our title sponsor, Evans Notch Lodge!