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When & How to Make Your First Growth Hire
Growth with Matt Bilotti
English - February 20, 2019 11:00 - 22 minutes - 51.7 MB - ★★★★★ - 26 ratingsBusiness Technology growth personalization targeting growth marketing experimentation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base.
Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering.
Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.
On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base.
Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering.
Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.
Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @guillaumecabane, @drift and @seekingwisdomio.
You can get more info on this episode of #Growth at: https://drift.com/blog/how-to-make-first-growth-hire/