Growth with Matt Bilotti

A Special Message from Matt

The Past, Present & Future of Growth (with Guillaume "G" Cabane, HyperGrowth Partners)

Level Up Your Growth Teams with Design Research (Laura Oxenfeld, UX Research Manager at Drift)

Here's Your Handbook to Growth Engineering (w/ Ram Navan, Airtable)

Three Product-Led Growth Motions to Scale Your Online Business Strategy (w/ Rajan Sheth, Growth Advisor)

The Secret to Unlocking More Growth at Your Company? Content. (w/ Julie Zhou and Shae Henrie, AdRoll)

Drive Growth through Education (Mark Kilens, Drift)

Why Your Growth Team Shouldn't Be Focused on Winning (Willie Tran, Calendly)

How Growth Teams and Partner Programs Can (And Should) Work Together (with Matt Nicosia and Chris Samila of Crossbeam)

We’ve talked a lot about the different areas of growth on this podcast, but there’s one topic we still haven’t hit: partnerships. Partnerships go hand in hand with growth - creating a channel for companies to expand. In this episode, Chris Samila, VP of Partnerships at Crossbeam, and Matt Nicosia, Director of Growth at Crossbeam discuss different examples of partnerships and how they play a role in growth. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your...

How Growth Teams and Partner Programs Can (And Should) Work Together (Matt Nicosia and Chris Samila of Crossbeam)

What Makes a Successful ABM Strategy? (Rachael Tiow, Auth0)

The First 8 Activities to Do with Your Growth Team in 2022

How to Scale from a Product-Led to Sales-Led Growth Model (with Holly Chen of ExponentialX)

8 Plays Growth Experts Can Steal from the World of NFTs

How to Increase Your Homepage's Conversion Rate by 40% with Video (w/ Danielle Diamond, Epiq Media)

E-commerce Funnel Metrics (w/ Connor Gross, co-founder, Respoke Collection)

Starting Your Own Growth Marketing Agency (with Annie Mosbacher, Co-founder & Chief Strategy Officer at Decoded Strategies)

[Rebroadcast] Building A New Use Case To Unlock A Growth Lever (With Annie Mosbacher And Jason Meer)

Happy International Podcast Day

Top Marketing Skills You Need to Know in Order to Master Growth (w/ Morgan Brown & Lindsay Craig of Shopify)

Building a Startups Program (w/ Brianne Kimmel, Founder & Manager Partner of Worklife Ventures)

Leveraging Your Network as a Growth Channel (w/ Kris Rudeegraap, CEO and Co-Founder of Sendoso)

The Do's and Don'ts of Building Products on Top of Existing Ecosystems (w/ Ankith Harathi of Macro)

Learning GitHub’s Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Palomares of GitHub))

What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgan Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success. Like this episode? Be su...

Learning GitHub’s Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Palomares of GitHub)

How to Optimize for Revenue Expansion (w/ Hana Abaza, Director of Global Marketing at Shopify)

Balancing a Portfolio of Moonshots & Incremental Bets (w/ VPs of Growth: Morgan Brown: Shopify, Hila Qu: GitLab, & Thibault Imbert: GitHub)

Balancing A Portfolio Moonshots & Incremental Bets (w/ VPs of Growth: Morgan Brown [Shopify], Hila Qu [GitLab], & Thibault Imbert [GitHub])

Striking the right balance between incremental improvements and big, channel or market-shifting bets on a growth team is critical. In this episode, we talk through how three growth legends think about striking this balance, what good looks like, what systems they use, how team size and structure alters their approach, and what they do if their team is falling off track. The folks in this episode were all guests multiple times before on the podcast: Morgan Brown, VP of Growth at Shopify Hila ...

What Good Looks Like After 6 Months For a New Growth Team (W/ Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub)

When spinning up a new growth team, the first 6 months is often treated as the time for the team to prove it's value. But what about after that? What does good look like at that 6 month mark and how do you continue to evolve from there? We'll talk through all of this and more with Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt B...

What Good Looks Like After 6 Months for a New Growth Team (W/ Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub)

What A Good First Growth Hire Looks Like (With Hila Qu, VP of Growth at GitLab)

The very first growth hire on any team is an absolutely critical one. In this episode, Hila (VP of Growth at GitLab) and Matt break down how you should approach that first hire from a focus, skill set, seniority, and structure standpoint. Lots of insights from this conversation both for the folks doing the hiring and the ones trying to be that first hire. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Hila on Twit...

What a Good First Growth Hire Looks Like (With Hila Qu, VP of Growth at GitLab)

Why Your Attempts at PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))

Why Your Attempts At PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))

Many see Product Led Growth (PLG) as a sure-ticket to growth. But often times, it doesn't work out. With two industry leaders, Morgan Brown (VP of Growth at Shopify) & Laura Borghesi (VP of Growth at ClassPass), we talk all about when PLG works, when it doesn't, and how you can up your chances of success. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Laura Borghesi on Twitter at @MattBilott...

How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)

What's The Difference Between a Growth Product Manager and a Regular Product Manager?

This is a question I hear all the time. In this episode, I break down some of the ownership, skill set, and strategic differences between operating in a growth-focused product manager role vs. a classic product management role on a product team. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and @DriftPodcasts

What's the Difference Between a Growth Product Manager and a Regular Product Manager?

Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)

What Growth Tactics Look Like In A Two Sided Marketplace: Lessons Learned At Bird (with Declan Bond Schweitzer, VP Growth at Albert)

How The Growth Role Has Evolved And Will Continue To Do So (With Will Wong, VP Lifecycle at Disney+ & ESPN+)

How To Build A Product-Led Growth Team From Start To Finish (With Melissa Tan, Growth Leader & Advisor)

Balancing A Company's Social Mission With Growth Tactics (With Keya Patel, Director of Product at Headspace)

Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

The Crossover Episode: Behind the Scenes with Drift's Podcast Hosts

The Right Questions To Ask Yourself Before Running An Experiment

The Transition From B2C Growth (At Pinterest) to B2B (With Wendy Lu, Engineering Manager at Airtable)

How To Leverage Data Science To Enable Your Org To Run Effective Experiments (With Maura Church, Director of Data Science at Patreon)

How to Plan, Build, Launch, And Run A Successful Account Based Marketing (ABM) Strategy (With Jon Miller, CPO of Demandbase)

What Is The Process Of Transitioning To A Product-Led Growth Model Actually Like? (With Laura Borghesi, VP of Growth at Gympass)

Transitioning to a product-led growth model is all the hype these days. I wanted to peel back some of the layers of what it actually looks like when successful, which is why I asked Laura Borghesi to join. She's currently the VP of growth at Gympass and has most recently developed a PLG motion at MongoDB with prior roles at Google and Stripe. Listen in to hear how to think about getting leadership bought in, making investments, measuring success, and more! Like this episode? Be sure to leave...