Growth with Matt Bilotti artwork

Is this the future of personalization?

Growth with Matt Bilotti

English - May 01, 2019 10:00 - 18 minutes - 16.7 MB - ★★★★★ - 26 ratings
Business Technology growth personalization targeting growth marketing experimentation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we're targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of a whole new level of personalization? One that takes into account personality type and how we might want to be interacted with? Greg and Matt discuss the future of personalization on this episode. Be sure to tune in.

On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we're targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of a whole new level of personalization? One that takes into account personality type and how we might want to be interacted with? Greg and Matt discuss the future of personalization on this episode. Be sure to tune in.

Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @GregSkloot, @crystalknowsme, @drift, and @hypergrowth_pod.

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