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Freddie Liversidge, Hewlett Packard: Building an in-house media agency
Growth Sessions: eCommerce Advertising
English - February 23, 2023 07:01 - 37 minutes - 35.5 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship ppc advertising amazon business ecommerce marketing optimization strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Calvin Lammers: Building out of the box brand collaborations
In this episode, Adam chats with Freddie Liversidge, Global Head of Media at Hewlett Packard, on the proliferation of retail channels and the growth of digitally enabled media. They discuss the impact the death of cookies will have on measuring the success of your ads, the massive growth in digital out-of-home, and connected TV. Freddie also shares how he determines when to build out in-house teams versus when to work with external partners.