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Aisha Khan, Momentum Commerce: The next frontier and creating content that converts
Growth Sessions: eCommerce Advertising
English - March 02, 2023 05:01 - 50 minutes - 46.9 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship ppc advertising amazon business ecommerce marketing optimization strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Freddie Liversidge, Hewlett Packard: Building an in-house media agency
In this episode Adam chats with Aisha Khan, Vice President of Strategy, Planning and Insights at Momentum Commerce on what the next frontier for brands will be. They discuss the simplification of content, and the science behind content’s role in optimizing ads to drive increased conversions. Aisha also shares her perspective on how to allocate budget across channels, the value of taking off-Amazon brands to Amazon, and the impact Amazon Marketing Cloud will have on funnel attribution.