Chris Moe — Building CPG brands on Amazon with Cartograph

Growth Sessions: eCommerce Advertising

English - September 29, 2021 21:06 - 49 minutes - 92.7 MB - ★★★★★ - 4 ratings
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Previous Episode: Chad Hetherington + Billy Courtney — Bridging digital & physical Retail at The Stable

Next Episode: Gemma Spence — Scaling retail media with organizational design at Omnicom

This episode of Growth Sessions, Adam is joined by Chris Moe, Co-Founder & President of Cartograph to discuss how to build successful "better for you" CPG brands on Amazon. Chris shares how Amazon fits strategically into a CPG business.

Learn how Cartograph has mapped out a playbook that has helped them scale to over 60 brands in 3 years with a combination of Amazon expertise, upstream work, and understanding unit profitability, along with cultivating an experienced team and encouraging relentless learning.