Chad Hetherington + Billy Courtney — Bridging digital & physical Retail at The Stable

In this episode Adam and guest co-host Mark Wagman, Managing Director at Medialink sit down with The Stable's Chad Hetherington, CEO, and Billy Courtney, Head of Digital Partnerships, to talk about bridging the gap between between digital and physical retail and the key to building successful omnichannel strategy.

What excites them about emerging channels and retailers? Why is it crucial for brands to differentiate creative? Chad and Billy break down the strategy behind their latest acquisitions, the introduction of new proprietary tech, Hyphen, and the demand for consumer and first party data.