Moran Cerf is a neuroscientist and business professor at the Kellogg School of Management and the neuroscience program at Northwestern University. His academic research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior change, emotion, decision making, and dreams. He holds multiple patents and has mentored over 50 students and published over 70 academic papers in journals.


In our conversation, we talked about how to identify liars, what's happening in the world of hacking, how to make better decisions, brain hacks to build better habits, and more.

Website: morancerf.com



Timestamps: 


(0:00) Preview


(0:38) Introduction


(12:30) Drug use and social life


(19:23) Addiction and will-power


(30:12) Identifying Con Artists


(47:19) How to spot a liar


(51:28) Hypnosis and lucid dreaming


(1:07:18) Neuralink? Using neuroscience and hypnosis


(1:20:27) The future of communications


(1:33:58) Outro


About Sean Kim: 


Sean is an entrepreneur, investor, and host of Growth Minds. He is currently the CEO of Jumpspeak: https://www.jumpspeak.com  


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