Growth Masterminds: mobile growth podcast artwork

UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork

Growth Masterminds: mobile growth podcast

English - August 12, 2020 22:16 - 28 minutes - 26.1 MB
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Previous Episode: Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition

Next Episode: Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork

We chat with Singular CTO Eran Friedman about SKAN, Singular's open-source framework for SKAdNetwork.

The key goals:

- identify the top challenges

- maximize use of your 100 campaign IDs

- manage the data from SKAdNetwork and bring it all together

- reduce fraud

- simplify conversion management ... and optimize conversion methodologies on the fly

- combine SKAdNetwork data with IDFA data and data from other sources

- and more!