DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more

Growth Masterminds: mobile growth podcast

English - December 19, 2019 20:49 - 28 minutes - 65.7 MB
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Previous Episode: Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)

Next Episode: AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her

Jayne Peressini started her career with Glu Mobile in London, then worked for Cisco, Razorfish, Reddit, and Machine Zone. She is now the senior director of growth marketing for DraftKings.

We talk about:

The state of adtech ... what's changing, what’s working, and what’s broken.

Fraud

Scaling ad spend

Safe ways to grow fast

Measurement and privacy

Attribution and incrementality

Metrics that matter

And ... her best advice for growth marketers … on messaging, advertising campaigns, building a team, when to scale, and how to scale.