Mini Episode: Red Flags to Look for When Hiring a Content or Marketing Agency

Growth Machine Marketing Podcast

English - October 29, 2020 11:00 - 14 minutes - 11.7 MB - ★★★★★ - 11 ratings
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Previous Episode: #15 How Steph Smith Made $40K+ from Her Ebook in 1 Month

Next Episode: #16 Holiday Prep: Planning Your Content in Advance

In this 14-minute mini episode, Amanda Natividad, Head of Marketing for Growth Machine, does an audio version of our blog post, “6 Red Flags to Look for When Hiring a Content or Marketing Agency.” Consider this a list of all the things she wishes someone told her in her eight years of managing marketing agencies.

Show Notes

1:24 - Red Flag #1: Saying they can do it all

3:05 - Red Flag #2: Referring to proprietary key performance indicators

5:31 - Red Flag #3: Hesitating to give you advice

7:38 - Red Flag #4: Being “yes” people

9:54 - Red Flag #5: Not asking you about your audience

11:14 - Red Flag #6: Being vague about their fees

Links:

6 Red Flags to Look for When Hiring a Content or Marketing Agency

Firebell (1:48)

How We Run Growth Machine (2:12)

Growth Machine's Link Building (2:15)

Side projects (2:30)

Key Performance Indicators for SEO-Focused Content Marketing (4:46)

Free seven-part email course (6:17)

How We Hire Great Writers at Growth Machine (11:10) (Or, listen to the previous mini episode!)