#15 How Steph Smith Made $40K+ from Her Ebook in 1 Month

Growth Machine Marketing Podcast

English - October 27, 2020 10:00 - 56 minutes - 54.4 MB Video - ★★★★★ - 11 ratings
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Previous Episode: Mini Episode: How We Hire Great Writers at Growth Machine

Next Episode: Mini Episode: Red Flags to Look for When Hiring a Content or Marketing Agency

Steph Smith doesn’t want you to read her book from beginning to end.

And if there’s a chapter that doesn’t apply to you? Skip it.

In her new ebook, “Standing Out in 2020: Doing Content Right,” Steph takes her learnings of content creation and distribution — from her years of leading content at Toptal and now leading Trends at The Hustle — and distills them into actionable advice.

Aside from her book, we discussed:

The myth about successful content creators Figuring out your true differentiator How to reframe your view of SEO

Show Notes:

0:48 - How Steph is ensuring readers get value from their purchase.

5:45 - "Doing Content Right" live sessions.

9:08 - Strategies for distribution and launching an ebook.

14:25 - The importance of building an audience.

17:55 - Steph describes her sense of clarity during the writing process.

22:01 - Your niche = what you’re knowledgeable in + where you can provide value

26:17 - How to find your differentiator (and what The Hustle’s differentiator is).

30:48 - Steph shares the story behind her most shared article, How To Be Great.

36:55 - Comparing yourself to others (hint: don’t do it!)