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Mini Episode: How to Create an Actually Useful Content Marketing Persona

Growth Machine Marketing Podcast

English - January 07, 2021 20:25 - 11 minutes - 8.99 MB - ★★★★★ - 11 ratings
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Previous Episode: #24 You Don’t Need a Tool for Better Marketing (You Need Good Data)
Next Episode: #25 The Content Agency Questions You’ve Always Wanted to Ask

Here’s the problem with most buyer personas: they’re too general to actually be useful to individuals on your marketing team. In this 11-minute audio version of our blog post, “Unlocking Great Content: How to Create a Content Marketing Persona,” Amanda Natividad, Head of Marketing for Growth Machine, walks you through creating a persona that works best for your content creation efforts.

Show Notes:

2:03 - What You Need in a Content Marketing Persona

6:38 - Create Your Content Marketing Persona

10:05 - Summary: What are the steps in building your content marketing persona?

Links:

Buyer persona (0:37)

Increase conversions (2:22)

Zapier’s blog (3:17)

Viewers vs. customers (5:57)

Contact Growth Machine (11:07)

Find us on Twitter:

Amanda: @amandanat

Growth Machine: @growthmachine__

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