Retention Strategies with Craig Zingerline

Welcome to the Growth Led Podcast.

This week I am talking about Retention Strategies.  I discuss why retention is important for businesses, the common retention challenges as well as providing examples of businesses with proven retention strategies.

00:00 - Introduction
00:49 - Definition of Retention
01:26 - Retention Rate & Models
02:28 - Core Metrics to keep customers from churning
03.48 - Why is Retention So Important
06.17 - How Do You Impact Retention
08.34 - Having a Retention First Point of View
09.49 - Ways You can to Influence Retention
10.52 - The Most Common Challenges
11:27 - Core and Proxy Retention Metrics
15:34 - Retention Benchmarks Per Industry
16:37 - Plotting an Activation Curve
18:41 - Easy Ways to Improve Your Retention
23.32 - Recap

Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline