Activation Strategies with Craig Zingerline

Growth Led Podcast

English - January 27, 2023 11:00 - 23 minutes - 16.5 MB
Marketing Business Entrepreneurship growth marketing product management product led Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Retention Strategies with Craig Zingerline

Next Episode: Sharing the Wins and Losses of Growing Businesses with Jeanne L. Hopkins

Welcome to the Growth Led Podcast.

This week I am talking about Activation Strategies. I chat about what Activation is, why it is important for businesses as well as sharing real life successful activation strategies. I also discuss some common mistakes and how to avoid them.

00:28 - Introduction
00:46 - Overview of Activation
01:42 - Where Does the Activation Occur?
03:04 - End-Point Acquisition Goal
06:40 - Key Factors in Activation: Intent and Leverage
10:00 - Product Led Growth: Can it be relied upon?
11:10 - Common Activation Pitfalls
14:08 - Miro: A Successful Activation Example

Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline

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