Scaling eCommerce with YouTube Ads: Christian Hoppe’s Proven Approach

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On this episode of the Growth Leap Podcast, I chat with Christian Hoppe, co-founder of Forwrd Agency. This digital marketing agency has cracked the code for driving revenue for sustainable e-commerce brands with YouTube ads. With over 15 years of experience in digital marketing and advertising, Christian shares how he discovered the power of YouTube ads as a performance channel and his unconventional approach to designing effective creatives.

Key Takeaways

YouTube ads are a powerhouse for direct response marketing, driving significant revenue for e-commerce brands.Success hinges on precise targeting and smart creative content. The goal is to engage the right audience and prompt action, not just chase high view-through rates.Start your YouTube ad budget at $10,000 to $20,000 monthly, but ensure your product or service truly fits the market.Quality and structure of creative content are critical to ad performance.Close collaboration with clients on creative development and media buying is essential for achieving top results and exceeding client expectations.

Where to find Christian:

LinkedIn: https://www.linkedin.com/in/christianmhoppe/Forwrd Agency: https://www.forwrd.agency/Blog & Newsletter: https://www.forwrdthinking.com

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Where to find Michel:

Newsletter: https://www.stunandawe.com/LinkedIn: https://www.linkedin.com/in/micheljgagnon/X: https://twitter.com/michelgagnon

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