Building a Business on Your Terms: Melissa Kwan on Bootstrapping and Webinar Automation

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In this episode, I had the pleasure of speaking with Melissa Kwan, co-founder and CEO of eWebinar. eWebinar is a platform that automates webinars using prerecorded videos. Melissa is a three-time bootstrap founder, digital nomad, and host of the Profit Led Podcast. As an entrepreneur, she's driven by her desire to create a business that aligns with her personal values and lifestyle. In our conversation, Melissa shared a wealth of insights on webinar automation, remote team management, and the importance of prioritizing happiness over revenue.

Key Takeaways:

eWebinar's Automation: The platform automates webinars with prerecorded videos, saving time and enabling business growth without the need for constant live presence.Unique Approach: eWebinar offers a "Netflix of webinars" experience, featuring interactive elements, chat functionality, and a user-friendly design.High Attendance Rates: Thanks to flexible scheduling and on-demand options, eWebinar boasts high attendance rates, catering to various business verticals.Bootstrapped Growth: Melissa's zero-dollar marketing strategies include podcast marketing, LinkedIn engagement, and content SEO.Remote Team Management: Successfully managing a remote team of contractors requires clear communication and well-defined processes.Happiness Over Revenue: Prioritizing lifestyle and happiness is crucial for building a fulfilling and sustainable business.Aligning with Values: Align your business with your personal values and non-negotiables for long-term success and satisfaction.Continuous Improvement: Constantly refine your platform and deliver value to customers to drive growth and retention.

Where to find Melissa:

LinkedIn: https://www.linkedin.com/in/melissakwan/ProfitLed Podcast: https://ewebinar.com/profitled-podcastWebsite: https://ewebinar.com/

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Where to find Michel:

Newsletter: https://www.stunandawe.com/LinkedIn: https://www.linkedin.com/in/micheljgagnon/X: https://twitter.com/michelgagnon

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