How to Get Through to Your Hard to Reach C-Level Executives w/ Content-Based Networking
Growth Experts with Dennis Brown
English - May 16, 2019 08:30 - 27 minutes - 37.2 MB - ★★★★★ - 155 ratingsMarketing Business Entrepreneurship b2b hacking expert growth growthhacking inc500 inc5000 leads linkedin marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s been a contributor for the Huffington Post & Business Insider, and he also co-hosts a top-ranked podcast according to Forbes: B2B Growth. James is currently working to publish his first book, Content-Based Networking, releasing this September.
During our interview we discuss:
- What is Content-Based Networking?
- James shares how he took on the persona of a journalist vs a sales person when connecting with potential clients.
- He shares his 5 part framework for leveraging content based networking.
- We discuss the importance of targeting your "ideal customer persona" (ICP)
- James shares the keys to success for his outreach strategy.
- He talks about some tips for how to do a successful collaboration.
- We talk about the importance of and some ideas on how to nurture the relationship after the collaboration.
- James talks about how he went the extra mile and traveled around the country to meet some of people he collaborated with.
- He shares the right way to transition the conversation from collaboration to more of a sales conversation.
James' websites:
Connect with James on LinkedIn
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Connect with Dennis Brown