GE Ep 332 [2021] - How and Why Talent is The Best Growth Strategy w Reid Lappin
Growth Experts with Dennis Brown
English - January 30, 2023 10:00 - 28 minutes - 25.9 MB - ★★★★★ - 155 ratingsMarketing Business Entrepreneurship linkedin marketing b2b expert growth growthhacking hacking inc500 inc5000 leads Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Reid Lappin is the Founder & CEO at Vokal, a product growth consultancy based in Chicago, IL. Vokal helps non-digital organizations measure and invest like venture capitalists, as well as design, build, & optimize like start-ups. Reid shares how Vokal helps businesses compete in the unique digital economy. Additionally, Reid provides his best tips for attracting top talent and creating a healthy business.
Recently featured in Comparably’s list of Best CEOs, Reid Lapin is the founder of Vokal, a product growth consultancy helping your favorite businesses compete in the digital era. Reid is also a Partner at Fresh from the Hills Produce and a Mentor at the Food Foundry. Previously, Reid was the Founder of Mobile Makers Academy, an iOS bootcamp in Chicago.
Tune in to hear Reid’s exciting story…
2:19 – What is Vokal? 3 Buckets for Quantitative Growth
3:19 – Being the Best Option vs. Being the Only Option
5:58 – Why you need multiple playbooks
7:30 – Track Record vs. MBA
8:58 – Buyer Behavior…What you need to know
10:48 – Creating a self-generating talent engine
12:10 – Evolving into the modern digital economy
13:23 – Leveraging LinkedIn for outreach
14:20 – Now hiring! Product Engineers, Data engineers, Growth & Performance Marketers, Designers
15:00 – Wealth & Wisdom from the CEO in the recruiting process
16:08 – What’s not working…
18:14 – Engineering your Finances to attract top talent
19:38 – Sharing the upside
22:13- Profit Sharing & Equity Programs
23:55 - Retention through Culture, People, and Momentum
24:50 – The Mission & The Metrics
25:40 – Reid’s Favorite Tools & Books
Resources:
Connect with Reid Lappin…
LinkedIn: Reid Lappin
Website: Vokal.io
Reid’s Favorite Books:
Work Rules by Laszlo Bock (Formerly Senior VP of People Operations at Google, Inc.)
Creativity Inc. by Ed Catmull (President of Pixar Animation & Disney Animation)
Reid’s Favorite Growth Tool:
Creating Content on LinkedIn
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Connect with Dennis Brown