E117 - How to Grow Your Brand w/ Influencer Marketing without Going Broke - Adi Arezzini
Growth Experts with Dennis Brown
English - February 28, 2019 11:00 - 30 minutes - 41.2 MB - ★★★★★ - 155 ratingsMarketing Business Entrepreneurship b2b hacking expert growth growthhacking inc500 inc5000 leads linkedin marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Adi Arezzini is the co-founder and CEO of Teami Blends, an INC. 5000 multi-million dollar lifestyle brand that she started out of her bedroom just 5 years ago. Teami’s product line ranges from wellness blends to tea-infused skincare that is centered around using all-natural, plant- based ingredients - like premium loose-leaf teas - to help customers live happier, healthier lives.
During our interview we discuss:
- Adi shares her story of why and how she came up with the idea for Teami Blends.
- We discuss how they were able to hit the #222 on the Inc. 5000 Fastest Growing company list in 2018.
- We talk about why she choose Instagram as her primary platform for leveraging influencers to grow Teami Blends.
- Adi shares her data driven strategy selecting the right influencers to help grow her brand and sales.
- We talk about why be "relatable" is so important when it comes to selecting the right influencers.
- She talks about the importance of continuity between the influencers organic posts and how the ad appears in their fans/followers feed.
- Adi shares her favorite growth tool/software.
- We end with Adi recommending one of her favorite books for my audience.
Adi's websites:
www.linkedin.com/in/adi-arezzini-a86332a4/
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