334. Secrets to Building a Successful Agency with Billy Sticker

Grow Your Video Business

English - May 22, 2023 05:00 - 48 minutes - 73.4 MB - ★★★★★ - 141 ratings
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Previous Episode: 333. Insights on Human-Centered Filmmaking: An Interview with Dan Tyre, Former HubSpot Employee and Angel Investor

Next Episode: 335. Transforming Passion Projects into Profitable Ventures: An Interview with Cody Dulock of Filmsupply

This week on the show we look at some key scaling and marketing techniques for your business! Billy Sticker has built a thriving business that is a blessing to his life and the lives of others. The only way to achieve this is by building a talented team that can function without you. It takes laying down some pride to be able to let go of the reins and train your team so that they can trust them to carry the business forward.

Billy shares some secrets on highly effective niche marketing for your business. Getting inside the thought processes of your ideal clients and taking steps to be the solution for their problems. Implementing the keys shared in this episode can help skyrocket your business to the financial stability and freedom that you have always dreamed of.

Key Takeaways Understand the mind of your ideal clients and position yourself to be the solution to their needs. Develop a narrow niche that will help you pinpoint your marketing and make it more effective. Create free lead magnets to build relationships with potential clients. Effective delegation is key to scaling your business that isn’t limited by your own bandwidth. About Billy Sticker

Billy Sticker is a speaker and business advisor who helps business coaches, consultants, agency owners, and authors who want to launch and scale a multiple 6-to-7 figure business. He is the author of several titles, including The Blessed Entrepreneur: 5 Steps to Launch & Scale a Business With Impact.

He is a multiple winner of the coveted Two-Comma Club Award presented by ClickFunnels, recognizing entrepreneurs who have generated over $1M in revenue through online sales. He is also the winner of the Multiple 7-Figure Agency award for his company, ChiroCandy, given to entrepreneurs who have built a multiple seven-figure agency.

Billy has been interviewed on industry-leadings podcasts including Internet Business Mastery, Seven-Figure Agency, and The Christian Entrepreneur. Billy has also been featured in Forbes, ABC, CBS, and Fox, and has spoken at global industry events across the USA, London, and Paris.

He believes no one is lying in bed at night thinking of ways to give you their money. They are thinking of their problems. If you can help them solve those problems they will gladly pay you a fair exchange. He also believes that the church has done a great job of teaching us how to give, but not how to earn.

Billy’s refreshing approach to business has made him a sought after speaker and consultant. Nowadays you’ll find Billy looking for the next great vacation spot for his family — all while coaching, serving clients, and recording his top-ranked podcast, The Blessed Entrepreneur.

In This Episode [00:00] Welcome to the show! [03:27] Meet Billy Sticker [04:14] Billy’s business journey [07:27] Building a thriving business, not just a job [10:35] Targeted marketing [18:17] The power of niching [31:29] The Traffic Light Formula [35:50] Delegating well [39:33] Teaching your creative process to your team [45:10] Connect with Billy [46:29] Outro Quotes

“When it comes to marketing, you want to fish in the pond where the fish are.” [23:13] - Billy Sticker

“We’re married to a mission, not a method.” [38:54] - Billy Sticker

“If you’re the main creative genius in the business, you can start to train people to step into your altar ego.” [43:07] - Billy Sticker

Links

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