235 Finding and Keeping Your Best-Fit Clients with Kati Whitledge

As a salon owner, one of the biggest challenges affecting a salon's growth is that first-time clients are simply not returning, with numerous studies showing that after their first visit, 65% of clients are not going back to that same salon a second time.

My guest on today’s episode is Kati Whitledge, who has developed a piece of “matchmaking” marketing software, Mya, that not only assists salon owners in attracting new clients but matches them with the stylist who is most likely to connect with them and, as a result, increase client retention. 

In today’s episode, we discuss: 

Salon marketing

Client recruitment and retention

Mya the matchmaking software

And lots more! 

For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/235/ 

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