Episode 323: [HIPAA] Google Ads, Tracking, and HIPAA

Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech.

In our latest episode, we talk about the challenges of utilizing Google Ads in group practice from a HIPAA perspective. 

We discuss maintaining steady referrals post-pandemic; guidance from the Office of Civil Rights (OCR); balancing keeping care accessible with ethical marketing; our recommendation for Google Ads support for therapists; normalizing the discomfort of normalcy after years of crisis; using your values to inform your marketing; and finding resources when you need them.

Listen here: https://personcenteredtech.com/group/podcast/

For more, visit our website.

Resources:

Mental Health Group Practice Google Ad specialist, Joe Bavonese PhD at Uncommon Practices

OCR/HHS: Guidance: Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates

PCT Resources:

PCT training, presented by Joe Bavonese, PhD: Effective and Ethical Marketing for your Therapy Practice

Episode 313: [HIPAA] Compliance Considerations for Your Practice Website

Thriving and Making Comfort Conference Self-Study and Replays including:

Navigating Collective Trauma As A Mental Health Professional

How To Survive Burnout + Internet Marketing During COVID-19

Legal Considerations For Practice Needs During COVID-19: HIPAA And Marketing, Cross-Jurisdiction Practice

PCT's Group Practice Care Premium service with direct support & consultation service, Group Practice Office Hours, for group practice leaders plus:

Assignable staff HIPAA Security Awareness: Remote Workspaces training for all team members

Access to Remote Workspace Center with step-by-step tutorials & registration forms for securing documenting Remote Workspaces

Assignable staff HIPAA Security Awareness: Bring Your Own Device training

Access to Device Security Center with step-by-step device-specific tutorials & registration forms for securing documenting personal & practice-provided devices

PCT's HIPAA Risk Analysis & Risk Mitigation Planning service for mental health group practices 

Care for your practice using our supportive, shame-free risk analysis and mitigation planning service. You’ll have your Risk Analysis done within 2 hours, performed by a PCT consultant, using a tool built specifically for mental health group practice, and a mitigation checklist to help you reduce your risks.