Inside Branded Content Deals with Zach Kazin from Vox
Grounded Content - content strategy, marketing, and content creation
English - December 16, 2021 09:30 - 32 minutes - 14.6 MB - ★★★★★ - 15 ratingsMarketing Business Education How To advertising contentmarketing marketing marketingstrategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Hype? with guest Michael F. Schein
Next Episode: Communicating with Confidence! with guest Alex Perry
Zach Kazin is the senior director of content partnerships at Vox creative. In this episode, we talk about how he thinks about that role and about content partnerships. What's the difference between an indie or hobby content creator, and one who does it professionally? What's his advice for creators looking to build a career? How do business goals and creative goals intersect? And most important what essentially makes great content.
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