54: Joe Martin / How CloudApp Grew to 3 Million Users Without a Marketer on Staff

Metrics & Chill - Predictable Growth for B2B

English - October 14, 2019 11:00 - 44 minutes - 61.7 MB - ★★★★★ - 31 ratings
Marketing Business b2b gtm predictable growth marketing sales rev ops pipeline small business metrics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 53: Justin Jackson / How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

Next Episode: 55: Kieran Flanagan / How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

On this episode of Ground Up, Joe Martin shares:

- CloudApp's journey to becoming a thought leader in customer experience, productivity, and collaboration.
- How to get the marketing right for your freemium product (leveraging organic growth and referrals)
- The role of historical data in building your marketing engine from scratch
- And more!