Metrics & Chill - Predictable Growth for B2B artwork

46: Ground Table / Are website forms dying? Are chatbots a better experience?

Metrics & Chill - Predictable Growth for B2B

English - February 21, 2019 22:48 - 33 minutes - 26.8 MB - ★★★★★ - 31 ratings
Marketing Business b2b gtm predictable growth marketing sales rev ops pipeline small business metrics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 45: Doug Davidoff / HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly
Next Episode: 47: Jeanne Hopkins / Building Lola.com's Marketing Engine from Scratch

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On the very first Ground Table, Databox’s John Bonini is joined by Andrea Lechner-Becker (CMO at LeadMD), John McTigue (former EVP and cofounder at Kuno Creative) and Pete Caputa (CEO at Databox) to discuss how the website conversion has evolved. Are website forms dying? Are chatbots and/or live chat really a better experience? Should you really still be gating your content? Tune in to hear the debate.

Check out the report referenced throughout the episode here: https://databox.com/website-form-conversion-rates