Metrics & Chill - Predictable Growth for B2B artwork

28: Ginny Mineo / Why The Content Marketing Playbook Needs to Change

Metrics & Chill - Predictable Growth for B2B

English - May 01, 2018 16:33 - 42 minutes - 33.7 MB - ★★★★★ - 31 ratings
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Previous Episode: 27: John & Pete / Accelerating Growth with Comarketing
Next Episode: 29: Jessica Miller & Sandie Young / How to Set Client Goals & Expectations

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Ginny Mineo, formerly of HubSpot, shares what worked at HubSpot, how that playbook has evolved, and how businesses everywhere should adapt their content strategies.