Quest for excellence & innovation yields results

Welcome to the GreyMatters podcast. 

Trust you are all having a great time. 

I am here with an interesting case study for you. 

GreyMatters is India’s leading communications agency offering services in public relations, political communications, public affairs & social media management among others.

Always a delight to share something new, and fresh for you. Today, September 24, 2022, we share with you a short case study that will reveal our passion to work. Sure, many of you have heard of one of India’s leading school book publishers Oswaal Books. 

Agra-based Oswaal Books publishes help books for all the leading boards like CBSE, ISC & ICSE. Apart from this, they also publish books for some of the most important national level competitive exams. 

Present for last 35 years, Oswaal Books is trusted by 3 Lakh Teachers, 50000 Schools, 13 million parents.

We have had a tiny role to play in the fantastic journey of Oswaal Books. Oswaal has always been keen to be on the forefront of informed discussions on education. As their communications partner, we had a task cut out to create a forum which would serve this purpose. Rather than taking a short-cut route to glory and getting a few news clips here and there, we brainstormed relentlessly for days together before we came up with an idea - and Bang On, we were there.

The Oswaal Books “Future of School Education” series was born - a robust platform that has seen all stakeholders in the school education ecosystem converge to discuss and deliberate on the challenges and way forward. 

Starting in 2012, we have organised eight mega roundtable meet bringing education ministers, education secretaries, teachers, parents, principals, ed tech companies, NGOs working in education domain among others. Five education ministers have attended our programs.

This has immensely helped Oswaal Books establish a unique credibility for itself. It is not only a leading publisher today, but is also respected for steering credible discussion, and creating an enabling environment for mutual knowledge sharing among all stakeholders.

Thank you for listening. 

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