Can you judge a book by its cover?

That's what cover designers aim for -- creating a cover so amazing that the people who would want to read the book are drawn to pick it up. And covers are probably the most-seen parts of books -- the book's visual identity.

Today, we talk to Colleen AF Venable, Art Director at Odd Dot, about why cover design is important, and about how the process works for her and for the author (which as an author herself, she has a lot of experience with).

Find out more about Colleen online (and share in some of her cover design adventures) on Twitter at @colleenaf