Pete Maldonado and Rashid Ali (Founders of Chomps)—What Does It Really Take to Bootstrap a National Snack Brand and Be Profitable in 30 Days?

As a personal trainer, Pete Maldonado struggled to find healthy snacks that were truly clean, high in protein and easy to enjoy on the go. In 2012, Pete and his business partner Rashid Ali created a grass-fed beef jerky stick company called Chomps. They started selling meat sticks direct-to-consumer through Facebook ads out of Pete’s spare apartment bedroom. 

Chomps was profitable within the first 30 days. And now, nearly 10 years later, Chomps is one of the fastest growing snack brands in the country. Today, Pete and Rashid reveal how they got Chomps to be profitable so quickly. And I’ll give you a hint: They taught themselves to do everything and threw their ego to the curb. 

Plus, they share why you should throw the start-up playbook out the window and when to ignore advice if it doesn’t agree with your gut. Rashid and Pete give a really powerful example of what that looks like. They’re getting honest and real about what it really takes to bootstrap a snack brand successfully. And the decisions they made that people thought were crazy—but have paid off big time. 

Buy Chomps HERE. 

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