Most businesses are transaction-based. But small businesses are different. They’re relationship-based, which means you need an entirely different marketing and sales strategy if you want to grow. 

 

My guest today, Jeffrey Shaw, gets it. He helps self-employed business owners like you implement systems that save time, money, and get you back to doing what you love inside your business. 

 

Today, Jeffrey shares the power of what he calls “emotional triggers” and how these triggers can help you understand your customers on a deep level. Plus, how to know if you’re serving the completely wrong type of customer! Then Jeffrey distills the keys to a successful small business into 3 practical principles and tells you how to start systemizing your business to get your time back. (And we talk a lot about waffles. You’ll have to listen to hear why!)

 

There’s a way to bring out the best work you do while growing your business and creating the life you want. The principles Jeffrey shares today will get you started. 

 

Connect with Jeffrey HERE

 

Get Jeffrey’s book HERE.

 

Get access to Simple Teen Success HERE.

 

Order your copy of the USA Today and Wall Street Journal bestselling book Good Money Revolution here: https://amzn.to/34hSonE

 

Ready to take your business to the next level? Schedule a call with Derrick today here: www.GoodMoneyFramework.com/consulting

 

For daily tips to help you make and save money, follow us on Instagram @derricktkinney