Evan Nierman—Will Your Business Survive Cancel Culture? Try These Strategies from a Crisis PR Expert

Picture this. It's a typical Tuesday morning. You're having coffee and checking social media when you notice your business is being tagged in different posts repeatedly. There's growing criticism over a post you made. And suddenly, people are calling on their friends to boycott your business! What do you do? 

My guest today, Evan Nierman, is a top crisis PR expert. During the past two decades, he’s provided crisis management and strategic communications counsel to leading companies, high-profile business leaders, government officials, and presidential candidates. Today, he’s the founder and CEO of Red Banyan, an international crisis management and public relations firm. 

Today, Evan reveals how to be relatable to your customers while also being cautious about what you share on social media. And how to avoid controversial topics that could lead to unintended consequences. Evan also shares a personal story about a client who was mistakenly targeted for a boycott. Plus, he walks you through how to handle cancel culture situations, including exactly what to say. This is one of the most interesting topics we’ve talked about on this podcast. I think you’ll really enjoy listening to my conversation with Evan Nierman.

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