What Does Automation In Advertising Look Like?

In Episode 2, Paid Search Team Lead AJ Alston talks about the importance of automation in automotive advertising and how it has changed overtime. Prior to this year, automation wasn't quite ready for the automotive space, but now, targeting and reporting are more accurate and help agencies serve clients efficiently.

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More about this episode:
AJ Alston is the Paid Search Team Lead at Sokal, and in this episode, he goes in-depth about how Sokal uses automation in advertising to better serve clients, and how to strengthen Sokal's internal processes. Automation helps us make quicker and more powerful adjustments to campaigns than we could ever think of doing manually, and we can also attribute specific rules and guidelines to many (or all) accounts at the same time. To understand more about the power of automation and how it is here to stay, listen to AJ talk about the next trends in automated advertising, define what automation looks like in 2020 and moving forward, and how automation has changed over time for the better.