Using Your Instagram Profile to Increase Sales

Shownotes

(1:43) What are you obsessed with?

(6:13) What your Instagram sales funnel should look like

(8:55) Your customers need to know you!

(16:01) Your customers need to like you!

(19:36) Your customers need to trust you!

(27:05) Rapid Fire

Links

Bryan Fittin

Loren Lewis

What Does an Instagram Sales Funnel Look Like?

Quotes

“When you think about Instagram, you may not think about it in traditional terms of a sales funnel and how you can do that, but you totally can. It can just be an additional platform that’s serving your brand to be able to increase your sales.”  (6:53)

“When you’re looking at that attract phase, what is going to work to attract your audience is to know your audience.  We talk about that a lot.  You can’t even start your sales funnel if you don’t know the audience of what you’re going after.”  (10:00)

“If you can not only attract the interest, but also make it shareable, then you really have something because not only are you attracting the audience for the first time, then they’re sharing it to their audience.  So it’s a double win.  And so, really thinking about what is relatable and what’s shareable to my audience.”  (13:24)

“You have to say, how am I going to get their attention?  How am I going to give value to their life?  What does that look like?  And how can I communicate that through social?”  (15:05)

“You don’t have to bash your competition, but you need to have that differentiation between you and your competition of why you do what you do.  And I think for a lot of times, you don’t always want to talk about yourself, but there is a way of educating people on your product, making them aware but also showing that you’re an authority in that space too.”  (17:07)

“People aren’t, a lot of times, doing business because of what you’re offering.  It’s because of how you’re doing it.”  (19:23)