“So [Planable] kind of gives you this one place to collaborate on everything and to visualize everything and then to have the peace of mind that once you’ve gotten the approval and the green light, it’s actually good to go.” (9:00)

“I think, kind of what makes it really, really hard is the multitude of environments in which we keep everything. And the way Plannable can work is that you can pour everything in there from ideas to actual, final posts.” (11:45)

“I think you should have some sort of routine in your strategy. You should know what you aim for to post every week, and how often and what you’re going to talk about...but you should leave a bit of wiggle room for the crazy thoughts, for the experiments.” (18:33)

“If you end up seeing that the copy/pasting from an excel to a spreadsheet or to a publishing tool takes 10 minutes of each person each week, then you realize - how much does that tool cost, for example, and how much time would that save me? And you actually see the ROI. Yeah, the first step I would take is a proper audit of my process and my workflow.” (24:14)

“I think a lot of people have looked at social media like, ‘Oh just hire your niece or nephew. They’re young, just hire them into your company. They’ll run your social media accounts.’ It’s a high-level job that takes a lot of strategy and intentionality….There’s a lot that goes into it.” (29:06)