Rogue Creators artwork

Creating Masterful Content for Your Audience with Wendy Covey

Rogue Creators

English - February 11, 2021 11:00 - 30 minutes - 24.4 MB - ★★★★★ - 14 ratings
Marketing Business Technology digital marketing gary vee gary vaynerchuck social media marketing content marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Why Your CEO Should Be Involved in Your Content Marketing

Next Episode: How Does Content Marketing Drive Revenue?

Shownotes

(2:25) What are you obsessed with?

(6:46) Introducing Wendy Covey

(10:30) Making good, shareable content

(13:17) Underrated areas of content marketing

(17:14) Written content is still important

(18:29) Planning and repurposing content

(21:36) 2021 social trends

(24:01) What’s next for TREW Marketing

(25:53) Wrap up

Links

TREW Marketing Podcast

TREW Marketing Resources

Quotes

“Both of us had spent our whole careers marketing to engineers and technical audiences. We knew the trade shows, the publications. We knew how to write for this audience. And so, we decided to narrow our focus and only work with technical audiences. And once we proclaimed that, our business took off. We have this saying, ‘you need to say no in order to grow,’ and it worked really well for us.” (8:02)

“There’s this misconception that the video they create has to be top quality, and they just don’t recognize that authenticity is important. Giving a face to your brand is important, and there’s all different ways you can package video within your content.” (13:58)