Go Global Eastern Europe
12 episodes - English - Latest episode: 9 months ago -Podcast dedicated to the tech companies' leaders, sales and b2b marketing practitioners from Eastern Europe, who want to attract global clients and build a solid reputation.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How Prague-based Jakub Zajicek built and sold podcast booking agency
August 01, 2023 12:19 - 37 minutes - 69.7 MBIn this insightful interview, Jakub Zajicek, founder of "Speak on Podcasts", shares his journey from starting a consultancy to building one of the world's leading podcast booking agencies. Jakub discusses the importance of relevancy when pitching to be a guest on a podcast. He suggests potential guests should research the podcast host and propose a unique angle for their appearance that hasn't been discussed before on the podcast. He also shares his personal experience of overcoming the fea...
How to grow global as Microsoft partner? Interview with Michał Guzowski
July 18, 2023 14:28 - 39 minutes - 73.3 MBJoin us for a chat with Michał Guzowski, an expert in making business tasks easier through automation. Michał used to be a full code developer, but now he uses simpler no-code solutions. He explains why this change is a big step forward in making business and technology work better together. Michał talks about how artificial intelligence (AI) can help automate business tasks. He shares his experiences with different tools like Google and Microsoft and how they can help businesses. This chat...
How to sell to the Middle East? Interview with Mehmet Gonullu
July 12, 2023 13:25 - 42 minutes - 78.4 MBWhat we discussed in this episode? 1. Podcasting: The guest, Mehmet, is a podcast host who initially focused on the Middle East region but has since expanded to a global audience. He discusses the concept of "building in public" in the podcasting world, where creators share their work and receive immediate feedback. He also mentions his inspiration from other podcasters who post daily content, such as Smart Passive Income and Gary V. 2. Career and Business: Mehmet has a 20+ year career in t...
Prague-Based American's Tips for CEE Tech Firms to Go Global | Interview with Alex Alderman
June 28, 2023 11:49 - 41 minutes - 37.9 MBDo you want to get your ideal clients using Account-Based Marketing? Let's talk https://www.linkedin.com/in/tomaszmaciejewski-b2b/ Alex's LinkedIn https://www.linkedin.com/in/alex-the-content-marketer/
Dinner for CTOs in Texas as Account-Based Marketing play [interview with Michael Domanski]
June 20, 2023 11:41 - 32 minutes - 60.1 MBIn this episode, I interviewed Michael Domanski. We talked about: - How to reach US clients? - How to use the most from attending a conference in the USA as a tech company? - Case study of organizing dinner in Austin in Texas for CTOs - How AI will affect B2B sales?
How to use LinkedIn as Account Based Marketing tool? Guest: Andrei Zinkevich
July 27, 2021 08:20 - 47 minutes - 88.3 MBAndrei Zinkevich. Author, Co-founder and senior B2B Marketing consultant at fullfunnel.io shared some brilliant insights on sales, Marketing and LinkedIn. On this episode, Andrei shared some brilliant insights on: 1. Account-based marketing and its key elements 2. LinkedIn as ABM tool 3. Obsession with product and scalability (not always in the right way)
When is worth to invest in SEO for global expansion?
July 21, 2021 07:38 - 30 minutes - 57.6 MBSome topics we discussed with SEO expert Marcin Chirowski from GrowthTurn.com: 1. Choosing a domain 2. Keywords 3. Predictions about the future of SEO 4. When is the time to start investing money in SEO?
How WePlay Esports got global PR coverage? Guest: Alena Dalskaya-Latosiewicz
June 25, 2021 07:45 - 35 minutes - 65.3 MBAlena Dalskya works as a PR expert at WePlay Esports. In this episode we discussed: 1. Thoughts about Esports being such a big deal nowadays 2. How to achieve global coverage with PR 3. Importance of an interesting story to share 4. Tips for companies starting with PR
How to do business with big cultural differences? Guest: Kasia Richter
June 10, 2021 07:30 - 31 minutes - 58.4 MBKatarzyna Richter is a cross-cultural psychologist with vast experience in Middle Eastern cultures. In this episode: 1. We discussed the importance of cultural differences in business 2. How to learn different culture fast 3. Thoughts on stereotypes 4. Example of UAE as a country with a culture different to Eastern Europe.
When is the time for a young B2B company to start with marketing? Guest: Stefan Repin
May 28, 2021 10:00 - 36 minutes - 67.5 MBOur guest is Stefan Repin, a B2B Marketing specialist that used to work in different companies (and travel a lot in the process!). Some topics in today's episode: 1. Importance of personalization in cold messaging 2. When is the time for a young company to start with marketing? (hint: it’s not day 1!) 3. Why marketers prefer working for Americans.
What do mountain climbing and B2B marketing have in common? Talk with Daniel Zsolt Rényi
May 12, 2021 13:00 - 37 minutes - 70.2 MBDaniel is CEO of Kler - B2B growth-marketing agency based out of Budapest. He is also a "Electric B2B" podcast show. In this episode we discussed: 1. Advantages of Eastern Europe 2. Thoughts about cold emails in 2021 3. B2B branding 4. Account Based Intelligence
Let's start the party! Intro to the podcast.
May 11, 2021 12:15 - 20 minutes - 19.7 MBIn this very first episode I want to introduce you key ideas around this podcast. 1. Which problems I want to solve with this "Go Global Eastern Europe" podcast? 2. Who am I? 3. Why going global is important for us in Eastern Europe?