How to create a online subscription business from scratch, with Ravi Jayagopal of DigitalAccessPass.com (Ep. 029)

Go and Grow Podcast - learn how entrepreneurs, startup founders, and industry leaders launch and grow products and companies

English - April 26, 2016 06:30 - 1 hour - 105 MB - ★★★★★ - 104 ratings
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Previous Episode: Attracting women to STEM education and producing hardware products, with Makeda Ricketts of PinkThink (Ep 028)

Next Episode: How to be creative and what it means to sell your future, with Jason Zook (Ep 030)

Today's guest, Ravi Jayagopal, is co-Founder & co-developer of DigitalAccessPass.com, a membership plugin & Marketing platform for WordPress.

Ravi also hosts the SubscribeMe.fm podcast, and he is the author of two books: "Subscribe Me: Making, Marketing & Monetizing Online Digital Content with Membership Sites, Online Courses & Recurring Subscriptions," which he just launched this year. He also wrote "No Business Like E-Business."

Ravi walks us through an important sequence he believes content creators should go through – which he calls the Commitment Ascension Model (CAM) – to attract consumers to your online product. Then, he teaches us how to take advantage of our email list and incorporate our products into an online membership service.

We're going to learn how to build an email list with a lead magnet, how to 'productize' your service, and how to create content with the goal of offering a valuable membership service.

You can also access this episode at http://goandgrowpodcast.com/029