Applying Google’s E-A-T Guidelines to Your SEO Program
Globally Speaking
English - December 02, 2020 21:00 - 5 MB - ★★★★★ - 29 ratingsManagement Business Education Language Learning Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of Globally Speaking Radio, we talk to Lily Ray, the SEO Director at award-winning digital agency [Path Interactive](https://www.pathinteractive.com/). Lily shares her expertise on why Google prioritizes expertise, authoritativeness and trustworthiness (E-A-T) when ranking web pages in their search results. She explains what E-A-T is and how search engine optimisation (SEO) is evolving. Tune in to hear all this and more.