#7: Rethinking possibility in light of overcoming cynicism

As values are contested in "the market" any transvaluation of values needs to be engendered in this arena of human activity. Yet how can the latent creativity be potentialised when "marketing" & "branding" is the language used. How can we elude the accusation of seeing every offering as just another way to sell our arses. We approach the question of cynicism through the exception and how the circuit breaker enables us to get over ourselves to start to animate creation, rather than accepting the world as a given.