#6: Rethinking choice in light of the potential latent within our commerce

We start to tease out the potential that is open to us. We do this by looking at the nature of the exceptions we make when making decisions according to our values exemplified in "conscious consumption". We see this trend as harnessing the latent agency though not to the degree necessary to initiate the emergence of a new way of life from the holding pattern of consumerism and relating to each other through our wants.