Localization & Transcreation
Global Connections: A Podcast Featuring Translation Topics for Business
English - May 13, 2020 10:00 - 22 minutes - 34.3 MBBusiness Education Language Learning businessgrowth translators business documenttranslation globalization goingglobal humantranslation machinetranslation marketing translation Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Chemical Translation Services- Everything You Need to Know
Next Episode: Corporate Communication Matters
When entering a market outside of the United States, you can't just translate documents word for word. Content localization is also vitally important. According to the Globalization and Localization Association (GALA), “Localization is the process of adapting a product or content to a specific locale or market.”
Translation, transcreation, and localization are a connected process.
We'll discuss this on this week's episode.