Mastering Marketing in the QSR Industry with Sergio Pérez

Give an Ovation: The Restaurant Guest Experience Podcast

English - April 15, 2024 07:00 - 19 minutes - 13.1 MB - ★★★★★ - 4 ratings
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Previous Episode: Shake Shack's Recipe for Tech-Enhanced Customer Journeys with Dave Harris

Next Episode: Continuous Innovation with Craig Dunaway of Penn Station East Coast Subs

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It's Bo time! Today's episode is with Sergio Pérez, Senior Director of Omnichannel at Bojangles, who takes us through his journey from an intern to a strategic executive in the world of restaurant marketing.

We also talk through the 3 C's: Convenience, Consistency, and Connection, and how you can use them to acquire new guests and keep them coming back for a lifetime.

This one's a marketing must-listen.

Thanks, Sergio!