Online Dating and Entrepreneurship with the Graze App Founder Heather Hopkins

In this episode, we talk to Graze App Founder, Heather Hopkins on her theories about dating, what makes a good dating profile, and why the Graze App is different from other dating apps.

Heather Hopkins is currently the Founder and CEO of Graze, the Video Based Dating App. In 2018, a 22 year old Heather Hopkins conceived the idea for Graze after spending time chatting with app matches for days or months, then finally meeting in person and knowing that it wouldn’t be a good fit within the first five minutes of conversation. She ran randomized focus groups in Uber Pools to figure out what real people wanted from dating apps, and found out that many of their complaints were similar: wasted resources, catfishing issues, awkward or unsafe first meetings, and endless texting. Hopkins was also able to draw inspiration from audience input on her popular dating podcast “The Hookup”. She quickly realized that implementing a required 5 minute video chat at the onset of “matching” is the most effective and fun way to address their concerns. Hopkins has a background in TV/film and is an actress known for roles in Criminal Minds, Freeform’s Grown-ish, and True Blood. Now, she is disrupting the online dating industry by changing the way people connect and is known for having the app for people who hate dating apps.

Website: thegrazeapp.com

Instagram: https://www.instagram.com/thegrazeapp/

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