Robert (Bob-san) and Yumi Peterson

Jennifer Hill talks to husband and wife entrepreneurs, Robert Peterson (Bob-san) and his wife Yumi, about how they launched another chapter in their lives after 60 with Yumi’s beauty business idea. Yumi and Bob-san share how they created a successful product and success brought it to market.

toutenuit.com

Ms. Mimiko (MM) is a Japanese professional make-up artist and skin care specialist from Tokyo, Japan. She created Toute Nuit facial wrinkle flattening patches. Mimiko is a Japanese word that means beautiful person as represented by the kanji characters ???.
An inspiration to women everywhere!
How many women in their 60’s wake up one morning and decide to return to their professional life after a 30 year hiatus by starting a new company, developing and launching a new brand based on a product idea that she has been thinking about for over 30 years? MM did this at age 63 and is an inspiration to women everywhere.
MM designed and developed Toute Nuit in Japan.

MM’s purpose in bringing Toute Nuit to market is to help women and men retain a more youthful appearance in a safe, affordable, natural way.
Robert Eric Peterson (REP) is a marketing and communications problem-solving professional who makes things happen. Bob is highly regarded for his energy, enthusiasm, curiosity, tenacity, sense of humor, entrepreneurial spirit, willingness to take risks and ability to get things done. His specialty is starting new projects and building new operations – or – taking on difficult situations, fixing them and turning them around. He has the ability to adapt quickly and easily to new working environments and cultures. He began his business career with Proctor & Gamble, moved to the advertising agency business in NYC, eventually spending 18 years at Saatchi & Saatchi before setting up his own consulting practice in 1999. He has lived and worked in NYC, Los Angeles, Tokyo, Brussels and Rome, and has traveled to 40+ countries on business projects during his career. He is constantly on the move. He has inspired the many multi-national teams and students he has worked with. He has unique knowledge of the Japanese market and experience working with Japanese clients, becoming widely known as Bob-san. He has worked with Toyota Motor Corporation HQ in Japan, its Toyota and Lexus regional offices and distributors around the world since 1982, and a wide range of clients over the years in Japan, USA and Europe. He is a graduate of Marietta College; in 2006, he was invited by the McDonough Leadership Center to be an Executive-in-Residence. In 2013, he started lecturing and publishing articles about Japanese companies and marketing and in June 2015 published his first book MAKE IT HAPPEN! REP is married with two sons, and splits his time between residences in Ota-ku, Tokyo, Japan and Lake Wickaboag, West Brookfield, Massachusetts, USA.