Jennifer Hill talks to social media and brand consultant, Maria Bereket, about how to best utilize one’s LinkedIn profile. Maria offers a LinkedIn Checklist to be certain that your LinkedIn is as impactful as possible. Maria also gives great tips on on what employers are looking for on your LinkedIn profile.

Maria Bereket is a Social Media and Branding Consultant, LinkedIn Strategist, Internet Geek, and Incurable Problem Solver. Her work focuses on bridging the gap of the digital divide that was created when technology took over the marketplace. Her passion is working with business owners and professionals who need to learn how to use social media to grow their brands through thought leadership. She recently wrote a series of social media marketing articles for the Art World News—guiding struggling retailers on how to embrace social media as a marketing tool to attract new customers.
Maria has been marketing for over 20 years and remembers the world when the Yellow Pages ruled everything! As an early adopter of anything digital, Maria’s real strength is bringing innovation to any problem. Teaching people to embrace technology and learn how to communicate in our digital world is not only her passion but her super-power! Design Bear Marketing is her business site, but many of her thoughts, articles and insights are best found posted on her LinkedIn Profile—a site she feels is our common portal to the global business world. Send her a connection request at [email protected] and start networking.