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Jennifer Hill speaks to author & CEO, Allen Gannett, about his new book “The Creative Curve.” Allen says that we all have moments of creative genius and talks about how we can tap into those moments. Allen emphasizes the importance of timing and discusses other tools for unleashing one’s creativity.

amazon.com/Creative-Curve-Develop-Right-Idea/dp/1524761710

ALLEN GANNETT is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has a new book The Creative Curve, on how anyone can achieve moments of creative genius published by Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.