In this enlightening episode, Mike sits down with marketing guru Michael Wolfe, the brains behind Bottom Line Analytics. With a knack for turning data into captivating stories, Michael reveals how he helps clients revolutionize their marketing strategies for a better ROI. Get ready to unravel the mystery behind effective marketing and discover how a single sandwich sparked a sales explosion for a major brand. Dive into the numbers, anecdotes, and insights that will change the way you approach your marketing game.