Ep. 52: How to Create Copy that Connects with Your Audience (guest Cassandra Le of the Quirky Pineapple Studio)

Get Radical With Your Business

English - June 22, 2021 16:00 - 33 minutes - 23.1 MB
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Previous Episode: Ep. 51: How to Generate More Leads: Leveraging LinkedIn for Referrals (Guest Nedra Rezinas)

Next Episode: Ep. 53: Breaking Through Fear and Self Doubt to Take Action (Guest John Davis the Corporate Action Hero)

In this episode of Get the Balance Right Podcast we are talking about copywriting. To discuss this topic, we are joined by the adorable and smart Cassandra Le, the founder of the Quirky Pineapple Studio, a creative agency, which specializes in brand messaging and copywriting. Her company serves clients all over the globe. Cassandra is an expert in heartfelt copy, which is the main focus of our discussion. It's extremely powerful because it connects with your audience on a more personal level.

In this interview, we dive into what copy is and isn’t, along with ways to make your copy more impactful. Effective copywriting is a skill that incorporates many talents and areas of expertise, such as marketing, psychology, research, and linguistics. Joining us from Spain, Cassandra shares how she got into the biz, along with great copywriting tips that even a novice can put to use.

SHOW NOTES:

Contact or Follow Cassandra Le: LinkedIn - Instagram - Linktree
Quirky Pineapple Studios: Website – Instagram – LinkedIn – Facebook - Forbes Article - Blog Freebies: Content Generating Machine - Copywriting Checklist
Business Without the Buts: Podcast - Instagram
Your Message Matters by Jonathan Milligan: Website

For complete show notes and more information visit here.

CONTACT HEATHER:
Zeitzwolfe Accounting: Website - Facebook
Contact Heather: Instagram - LinkedIn
Book a Discovery Call (via Zoom) - Click Here
Heather & Get the Balance Right - Link Tree
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Contact Heather: Instagram - LinkedIn - Email: [email protected]
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Zeitzwolfe Accounting: Website - Facebook